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Don’t Wing It: How to Craft a 60-Second Intro That Opens Doors

June 09, 20253 min read

What do you say when someone asks, “So, what do you do?”

Do you light up and answer with confidence—or do you ramble, over-explain, or default to a list of services that leaves them saying, “Oh, okay,” and walking away?

That first impression—your 60-second intro—can open doors… or close them.

It’s not just a throwaway answer. It’s your invitation to connect, inspire, and be remembered.

Winging It Doesn’t Work (And You Deserve Better)

I once worked with a client who offered a wide range of professional services. At every networking event, he introduced himself by listing them all:

“I do consulting, marketing strategy, branding, some content creation, and I also help with project management.”

The result? No one asked him a single follow-up question.

He was frustrated. He knew he was good at what he did, but his intro wasn’t landing.

Together, we worked to uncover what made his work unique—and who he really loved serving. We focused on the transformation he offered, not the tasks. The next time he introduced himself, it sounded more like this:

“I help growing service businesses clarify their message so their marketing finally clicks—and starts working for them.”

People leaned in. They asked questions. He made meaningful connections—and yes, more business followed.

Why Your Intro Matters So Much

Your 60-second intro isn’t just a formality. It’s your first impression, and it answers three key questions for the listener:

  1. Who are you and what do you do?

  2. Who do you help and how?

  3. Why should I care or continue the conversation?

When you wing it, you risk:

  • Sounding scattered

  • Losing your listener’s attention

  • Missing opportunities for connection

The Three-Part Framework That Works

If you want a compelling intro, start here:

1. Clarity
Skip the jargon. Say what you do in simple, conversational language.

2. Connection
Make it relatable. Who do you help, and what problem do you solve?

3. Curiosity
End with something that invites a question or deeper conversation.

Example:

“I work with professionals who feel confident 1-on-1 but freeze when they have to speak in front of a group. I help them find their voice and speak with confidence—whether it’s a meeting, a presentation, or a networking event.”

But Here’s the Real Secret: You Have to Practice It Out Loud

Even with a great structure, you still need reps. You need to hear yourself say it, tweak the pacing, test where to pause, and see how it lands.

That’s what the Confident Communicator Collective is all about.

In our monthly sessions, you get the chance to practice your intro in a supportive space—and get real-time coaching to make it even better.

Let’s Make Sure Your Next Intro Actually Opens Doors

Because here’s the truth:
✨ You are your brand’s most powerful spokesperson.
✨ Your intro is a gateway to connection.
✨ You deserve to show up with clarity and confidence.

Don’t wing it. Practice it. Refine it.
And join a room full of people doing the same.

Join the Confident Communicator Collective

For just $27 through June 30, you’ll get:
✅ Live practice sessions every month
✅ Supportive feedback and coaching
✅ A space to try things out before high-stakes moments
✅ Community, encouragement, and clarity

👉 Don’t wait. Join now and start crafting the intro that gets people leaning in.

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Leslie C Fiorenzo

Leslie helps entrepreneurs get over the fear of public speaking, camera shyness, and networking jitters.

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